PPC / Paid Advertising Specialist

Job Overview

We are looking for a PPC Specialist who can create, manage, and optimize paid advertising campaigns to generate qualified leads and maximize ROI.

Responsibilities

• Create and manage Google Ads campaigns.
• Manage Facebook Ads and other paid campaigns.
• Conduct keyword research for paid campaigns.
• Optimize campaigns for better conversion rates.
• Monitor CPC, CTR, CPA, and ROAS.
• Create performance reports.
• Perform A/B testing for ads and landing pages.
• Manage advertising budgets effectively.

Requirements

• Experience with Google Ads and Meta Ads Manager.
• Understanding of PPC strategies and conversion tracking.
• Knowledge of Google Analytics and Tag Manager.
• Strong analytical skills.

Preferred Skills

• Google Ads certification.
• Experience managing international campaigns.
• Landing page optimization knowledge.

Salary Range: Negotiable