Email Marketing Specialist

Job Overview

We are seeking an Email Marketing Specialist who can create effective email campaigns, improve customer engagement, and generate leads through email automation strategies.

Responsibilities

• Create and manage email marketing campaigns.
• Build email lists and improve subscriber engagement.
• Develop newsletters and promotional emails.
• Manage email automation workflows.
• Segment audiences based on customer behavior.
• Analyze open rates, CTR, and conversions.
• Conduct A/B testing for email campaigns.
• Optimize email performance.

Requirements

• Experience with email marketing platforms.
• Knowledge of email automation and CRM systems.
• Strong copywriting skills.
• Understanding of customer journey and funnels.

Preferred Skills

• Experience with Mailchimp, HubSpot, Klaviyo, or similar tools.
• Knowledge of marketing automation.
• Understanding of lead nurturing strategies.

Salary Range: Neogtiable